Tag

Consumer Psychology

Notes collected under the Consumer Psychology tag.

Jul 17, 20264 min readPaid Media Optimization / Consumer Psychology / Brand Positioning / Market Entry Strategy

Paid Media Capital Allocation: Engineering Maximum ROI in Saturated Ad Networks

A macro-strategic matrix for scaling brands to optimize social media ad spend, minimize tracking degradation, and engineer a high-ROI customer acquisition funnel.

Jul 17, 20245 min readMarket Entry Strategy / Consumer Psychology / Paid Media Optimization / Brand Positioning

Cross-Border Market Entry Case Study: Engineering a 3x ROAS for a Parisian Fine Jewelry Brand

Discover how Viktor & Company reengineered a French heritage luxury brand's North American market entry, optimizing localized consumer psychology and geographic targeting without altering the core product line.